Here are the principles behind SmartSites:
Content is king.
Websites exist to communicate a message, not win an award.
Being well-built yields longevity.
Better to be expensive and built to last, than cheap and end up in the interweb landfills.
Meet them where they are.
Your site should look and function just as well on mobile as it does on a desktop.
Design should enhance usability.
If you can’t figure it out, the design doesn’t matter.
A well-crafted site adds value.
Good design and development add credibility to your business. And credibility adds immeasurable value.
Accessibility for all.
Information on your site should be available to as many people as possible.