Scant Attention

The dissolution of writing is most extreme in the realm of the Web, where distracted readers safeguard their time and prize function over form.

The dissolution of writing is most extreme in the realm of the Web, where distracted readers safeguard their time and prize function over form. This debt of restlessness is owed not to the essential nature of computer monitors, but to the new behaviors engendered by the Internet, a place of searching and finding, scanning and mining. The reader, having toppled the author's seat of power during the twentieth century, now ails and lags, replaced by the dominant subject of our own era: the user, a figure whose scant attention is our most coveted commodity. Do not squander it.

by Ellen Lupton